On 2019-02-05 12:19:04 Done_It_All said:
In a shop, the idea of running a special is to entice customers to walk onto your shop to buy the item on special. Once there, it is up to the shop staff to make sure the customer doesn't merely walk away with that one special but to return again as they appreciated as a whole what the shop has to offer.
You cannot get repeat customers unless they have been to you at least once.
It's a marketing ploy.
It's the second oldest profession...