Hi All

So I have been thinking about starting a podcast for a while now, it would center around this industry, trying to shed some light on the industry and show that it is not as seedy or dirty as some think it is, touch on the serious things yes but still keep it entertaining and light.

I would hope to have guests speaking,SP's and punter's, sharing their experiences and funny stories etc. All completely anonymous of course unless an SP wanted her name and platforms shared.

It's a big undertaking, would appreciate any thoughts from you all.

Xxx

Hi Courtney,
Hope all well your side it has been a while.

Starting a podcast focused on shedding light on the industry and dispelling misconceptions can be a great initiative. Here are some tips and advice to help you launch and run a successful podcast:

Define your target audience: Clearly identify the audience you want to reach with your podcast. This will help you tailor your content and marketing strategies effectively.

Develop a clear format: Decide on the structure and format of your podcast episodes. Will you have interviews, solo episodes, or a mix of both? Planning a consistent format will make it easier for your listeners to follow along and know what to expect.

Research and prepare: Thoroughly research the industry and its various aspects, so you can provide accurate information and insights. Prepare questions and topics in advance for your guests to ensure engaging and focused conversations.

Engage and entertain: Strive to strike a balance between educating your audience about the industry and keeping the content entertaining. Incorporate anecdotes, funny stories, and engaging narratives to keep your listeners hooked.

Maintain anonymity and privacy: Since you mentioned that you want to keep your guests anonymous, it's crucial to establish trust and confidentiality. Clearly communicate to your guests how you will protect their identities and ensure their comfort throughout the process.

Guest selection: Aim to have a diverse range of guests, including both industry professionals (SPs) and clients (punters). This will provide different perspectives and create a well-rounded understanding of the industry. Ensure your guests feel comfortable sharing their experiences by creating a non-judgmental and supportive environment.

Sound quality and production: Invest in good-quality recording equipment and ensure that your audio is clear and easy to listen to. Consider editing your episodes to enhance the overall production value. Listeners appreciate podcasts with high production quality.

Consistency and regularity: Establish a regular release schedule for your podcast episodes, such as weekly or bi-weekly. Consistency is key to building an audience and maintaining engagement. Set realistic goals for yourself to ensure you can sustain the podcast in the long term.

Promote your podcast: Utilize various marketing channels to spread the word about your podcast. Create social media accounts, collaborate with other podcasts or influencers, and engage with your audience through platforms like Twitter, Instagram, or Reddit. Encourage your guests to share the episodes with their networks as well.

Listen to feedback: Pay attention to the feedback and suggestions from your listeners. Engage with them, respond to their comments, and consider incorporating their ideas into future episodes. This will help you improve the podcast and make it more relevant to your audience.

Remember, starting a podcast requires time, effort, and dedication. Stay passionate about your topic, stay open to learning and evolving, and enjoy the process of creating content that educates and entertains your audience. Good luck with your podcast!

Looking forward to a catch up when you travel to Durban again.