On 2023-05-06 09:54:22 Russian Bridgitte said:
"Get a loan in seconds.
What u want when u want it..."
The most stupidest advert by a financial institution
With a picture of a young lady picking a pair of shoes.
One would imagine the incentive would be to save, be debt free as much as possible...
RB
Actually, the stupidest thing a financial institution can do is help you get debt free like you and me. Surely, you understand exactly that. The last thing they want is for people to not need credit, their bread, butter, truffles and lobster.
Even bad credit payer and defaulters are more profitable than rich people than filthy rich people that don't need credit because you just to to slap on the penalties and interest that they eventually have to pay.
You can bet that a lot of research went into using shoes in that advert. From a few decades in finance, I can say that research shows that shoes and cell phones are poor people's aspirations because they can't or don't believe they can aspire to greater things like houses and cars. Rich people don't give a fuck about those things. They have money and bigger better things to place value and status on.
So my guess on Capitec or African Bank but I wouldn't be surprised in the least for it to be any of the big 4 since most of the money made is from lower income segments and without them, large corporates and economies would fall.
Had the fortune of working for many companies serving all segments and can say the few multimillion rand purchases the more premium brands get don't hold a candle to the money they make on the lower mass market. The reason why VW could buy Porsche/Bentley etc and Tata owns Jaguar. Usually, the premium brands run losses compensated by the lower brands that actually make the money.
No use them advertising something that doesn't REALISTICALLY appeal to the masses and seems unattainable. It was always gonna be shoes or cell phones and since the mobile operators are already overplaying the cell phones to the naive, they had to go with shoes.
JP69