There's usually a spike of ladies advertising right before month end on this site, likely trying to make rent is my guess, then followed by a dip in the following week.

My theory is that right before month end, it is a terrible time to make a booking if you are looking for a GF experience and quality time i.e not a clock watcher, as the ladies are trying to churn out those numbers

Maybe some are just more visible as they use the forum or use the available function more than any other time.

Or maybe some choose to pause their adverts mid month and only reactivate it during last week of month as they can rely on regulars to visit through the month and only want to use their paid adverts around time most men visit the site which normally coincides with when men have money..just before pay day..when they start to plan their visits for after pay day;)

All that does not necessarily mean they busier during that time than any other time of the month.