On 2023-06-20 14:33:32 majorjohn said:
That is because a special is rarely anything special.
It is like what shops do, first they put the price up by 30% and then mark it down by 30% and declare a "special".
I prefer a lady who charges reasonable rates and gives a great service. Then you keep on going back.
That's kinda exactly it. If the special isn't actually special, it is going to be a waste of time. Saying call me for more isn't a special. Offering less for more isn't a special.
And then there's online, get Rx value for Rx but digital is actually worth R0.
It's obviously going to get the response it deserves.
Actual specials will result in bookings so if it's working, you would know it's a good special and if it's not, you would know no one else thinks it's special so play around with it and see what works. Just be careful though as when advertises use it too much for nothing, punters get used to their posts being a waste of time and stop opening it so even when they do get around to finally offering real specials, it's too late since guys around put you in the spam folder.
N4P