This is the start of a series of tutorials that will help advertisers earn the maximum and to provide the best service to their clients.

This information is based on 10 years experience and interaction with thousands of advertisers and punters currently active in the South African adult entertainment industry.

Kind regards
ESA SUPPORT

Send Verushka a free copy.
Oops, you'll have to send two. One in English and one in Nigerian, for her 'fugitive' partner in crime. Both will be able to benefit tremendously. Not sure if any of them can read though.

hahahaha @ sewageRat - classic bro :)

#1 You name is your brand !!!

Ladies often change their stage name, for a variety of reasons, this however is not a a good idea. All the most successful operators have one name and one name only, they protect their name and do their utmost to have a reputation of good service attached to the name used for advertising their respective services.

If you as an advertiser would like to track how your adverts perform on different websites, rather use different mobile numbers on each web site you advertise on than different names. This way you will still be able to track which web site is bringing in your business.

Choose a simple to pronounce name, that is unique in its own way. Say for example the name you choose is a common name like 'Cindy', by simply adding a prefix or suffix you can make the name unique. eg Sexy Cindy or Cindy Hotlips.

Regards
ESA SUPPORT

ESA SUPPORT,

in a short time this thread will be buried within the maze called this Forum. As this promises to be an interesting one, to be used for some time to come, maybe you'd want to 'sticky' this? Or alternatively, link a separate page to 'Stickys' where one will find this (& other) thread.
If you do you may want to remove irrelevant/any comments, this one definitively included.

«Wow»

Where is all this lessons of How to be a great escort in 21 days or Escort for Dummies; coming from?
All of a sudden u decide to come out the blue and teach wgs on how to maximize their earnings.
How convinient....Finally a crash course for wgs.
I think it must be mandatory that every advertiser on this site to have a copy...it could drastically improve the Quality of Service in the Escort industry...that's a lot of happy punters...and...happy punters means....empty pockets...which in turns means....wgs can finally afford to update the profile pics...ooohhhh...I got an idea...I think that should be Rule#2: Always update profiles & pics!

What I've seen most wgs in relations to your Rule#1 is have 2 ads on a site using different names/locations/pics but with the same number. They then track the most number of calls they get with the different names. Or as I may assume try to maximize the number of calls on a single number by listing it under different names/locations.

I'm not sure if they don't realize that seasoned punters recognize this and know them and their number, even if they change locations to seem 'brand new' or my favourates 'back by popular demand'/'in town for a short while'. If they didn't know this then hopely after reading your tutorials with the punters side notes on it they will do.

Eg. Coloured wg in pta lynnwood
ESA - Gizelle/Sahara
P??T - Shelley/Chasey
ST - Jucinda/ > /*Forgot other name*/

You do get the point I'm saying...

Iceman is right - WG maximising profits = Punter max satisfaction. (In a perfect world that is)

Admin got 'iced'.

Regarding #1

I always laugh when I call a WG and refer to her by a name she used 6 months / 6 years ago and they get all flustered. Its my airtime so I don't take time out to explain to them that;

'hey, when a punter sees your pic, falls madly in lust and starts saving up to break off a little something something, its a process that etches your stage name and features firmly in his mind. Then, two years after he FFF'd you he will read your name in his punting diary and it may take him months to remember who you were'.

#2 Keep you mobile phone number or numbers you operate from no matter what and operate from it for as long as you can without changing it.

The top earners generate the bulk of their earnings from regular clients if you keep changing your number they will not be able to reach you, so effectively changing your number causes you lost business = lost money.

Use a different number for your private calls and keep it private and do not disclose your private number to clients, irrespective how nice they are, when things sour which the generally do, this will end up causing you endless distress.

You will notice that the top earning working girls operate from the same mobile number or numbers for years. This mode of operation helps old clients reach them and helps make them look like consistent operators.

A common occurrence is that phones are 'lost', sold, destroyed or stolen at way to regular pace for it actually to be a true reflection of what really happened to the mobile phone.

If your phone is one of the tools that help you earn a living protect it with all your means and don't be careless with it. One of my advertisers regularly dropped her phone into a glass of wine (3 times) and was unable to work because she did not have a phone, in one instance I felt bad and gave her one of our spare work phones as a temporary loan, in about 4 days it got 'lost'.

One of my regular advertisers curtly told me that she sold her phone for drugs, and that she did that allot when cash was low. My first though was why not at the very least keep your sim card, or the documentation that came with your sim card so you could easy obtain the same number again.

The other reason numbers stop working is loans are taken from punters, thereafter I receive the following type of email, 'Ed I gave lady X R10 000 for rent and she said she loved me now when I phone her all I get is the subscriber in unavailable'

Morale of the of the story, your phone number or numbers very much like you name is part of your brand. Protect it at all times.

If you must sell your phone for whatever reason at least keep your sim card. To the punters if you must give loans for school fees, rent and car payments please realize that there is a chance that the loan is not taken from you sincerely and will likely not be repayed. Its your hard earned money and its your choice. If you must give cash make it a gift, that way there is no hard feelings, if things don't work out as you wished.

To put things in perspective, the person making the least from a ESA advert which costs R350 a month generates R5000 from a R350 investment. The top earning ladies generate up to R80 000 from a R350 investment. Now tell me honestly would there be any reason on earth why someone earning that type of money or anything in between cant make their monthly operating expenses.

Some ladies in the industry are decent and positive service providers while others are consummate professionals in separating you from your hard earned cash giving you little in return. Both punters and working girls should both be vigilante for the sake of there hearts, pockets and sanity.

Regards
ESA SUPPORT

This is interesting thread. I trust my favourite girls are reading this tutorial because I don't want them to disappear.