Posted: 2017-08-23 14:12:56
I agree. They soon burn themselves out. More often than not they copy a brand that they're not familiar with at all and therefore don't know how to outdo the original. If one is to copy an established WG name you have to know what it is that makes her shine, what are her shortcomings and what you are going to do to outclass her. Now if you're gonna put in all that work to outclass another W, you may as well put that energy in establishing your own brand.
I always marvel at those riding on the coattails of another's brand - what do you do if the original fails? Where does that leave the look/name alike? Punters aren't gonna gravitate to you cos she failed or fell. What coattails do you ride on then? And you'd have wasted so much time by not establishing YOU.